AI use case prioritization for Attendo

Most marketing teams know AI can help but struggle with where to start. Attendo Finland's marketing team is about to save +9,000 hours annually and produce faster, more consistent content with four AI solutions.

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Attendo operates 800 care facilities across the Nordics, providing over 30,000 customers with elderly care, care for people with disabilities, and individual and family care.

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In Finland alone, Attendo runs 430 care facilities and has 14,500 beds in operation. As one of the country’s largest private care providers, they deliver critical services that Finnish communities depend on daily.

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With operations at this scale, efficiency matters. Their marketing and communications team in Finland saw AI's potential early.
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"We realized AI could eliminate the repetitive work that keeps us from working on strategic projects," explains Noora Qvick, Digital Marketing Specialist.

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Attendo Finland wanted to deepen their understanding of available AI use cases and identify how to incorporate AI into daily marketing and communications work.

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"OstraconAI was a natural partner due to their deep AI and marketing expertise" explains Attendo’s Communications Manager, Anni Lehti. 

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Three-phase approach to AI implementation

Organizations often jump straight into AI tools without understanding where they'll create the most value. Attendo and OstraconAI took a different approach. They started with education, moved to use case mapping, and ended with a detailed implementation plan.
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"We set a clear vision," says Sini Korpinen, Attendo's Chief CX & Communications Officer. "Every team member would start using AI for at least one task."

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Phase 1: AI workshop that inspired action

Most teams need to see AI in action before they believe it can work for them. The 90-minute workshop was built around live demos designed specifically for Attendo’s use cases. As a result, Attendo's team became genuinely excited about AI adoption.
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‍"The workshop connected AI to our team’s daily reality," says Noora. "We saw actual tools doing our everyday work."
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Phase 2: Mapping 50+ AI use cases to find the biggest wins

The mapping process began with interviews across Attendo's marketing and communications team in Finland. The interviews revealed current challenges, bottlenecks, and repetitive tasks that consumed hours each week.

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The result? Over 50 potential AI use cases mapped across content creation, social media management, internal communications, and analytics.  

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Each use case was evaluated on potential impact and implementation feasibility. This approach gave Attendo visibility into where AI could deliver the biggest wins.
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Phase 3: Implementation plans for the four AI tools

The final phase turned Attendo's top four AI use cases into concrete plans. Each solution was broken down into technical requirements, upskilling needs, and deployment timelines. Attendo's team gained clarity on exactly what needed to happen, when, and with which resources.
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"The use-case mapping exercise gave us clarity on where AI can drive value for our team. We now have a practical game plan to start implementing right away," Sini summarizes.

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Attendo leads the care services sector forward

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As demonstrated by Attendo Finland, mapping AI opportunities and building a clear implementation plan takes the mystery out of AI adoption and creates real business value. Attendo now has everything they need to implement AI solutions.

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The care services sector usually moves slowly when adopting new technology. But Attendo's smart AI approach puts them ahead. They prove that even people-focused industries can use AI to work more efficiently and serve clients better.

‍Looking to kick start or deepen your marketing team’s AI journey? Get in touch with us!‍

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