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Eficode operates across 10 countries with 600 employees. They build the future of software development and turn software into a competitive advantage for clients worldwide.
Eficode’s 75% compound annual revenue growth over four years wasn’t luck. It was the result of deep expertise, sophisticated processes, successful acquisitions, and strong partnerships. But growth raises expectations. The marketing team knew they had to keep pace with their increasingly ambitious targets.
Eficode’s marketing team stands among the more sophisticated and tech-savvy teams in the industry. They recognized how external perspective could enhance their existing capabilities.
“We chose OstraconAI as their AI-powered approach resonated with our culture of leveraging modern technology in our business functions,“ says Lauri Palokangas, CMO, Eficode. “We are constantly experimenting with new perspectives that challenge us to pursue the next level.“
OstraconAI conducted dozens of stakeholder and customer interviews and analyzed Eficode's marketing data, channels, and materials to form a big picture of Eficode’s current marketing performance. The assessment revealed options that Eficode could leverage to unlock further company growth from its marketing.
“The analysis was both broad and deep. OstraconAI demonstrated where AI could provide growth and many options were feasible without significant technology investments.“
The insights from the assessment were translated into an a la carte menu with estimated cost and impact. It helped Eficode prioritize and schedule next steps.
“We gained direction and shared understanding on what to focus on moving forward.” Lauri summarizes. The clear KPIs and timelines in the plan meant their team could start implementing without delays.
As a result of the cooperation, Eficode now has a concrete roadmap of how the marketing team can help the company accelerate its growth even further. These insights are amplifying what their talented team was already doing well.
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