Nordic Healthcare Group operates across 15 countries, supporting public and private health and social care organizations, as well as life sciences companies and investors, with strategic advisory, research, and digital transformation services. Their HubSpot contained hundreds of won opportunities, but finding the right reference for each new proposal took days of back-and-forth messaging.
“Our salespeople were posting on Teams channels and waiting hours or days for responses. We were losing momentum on deals.”
Tomi Malmström, Senior Partner, Nordic Healthcare Group
Building Rex the Reference Retriever
OstraconAI started with Nordic Healthcare Group’s core challenge: their reference data lived in silos. Salespeople couldn’t quickly surface the most relevant case studies for prospects.
Powered by Microsoft’s Retrieval-Augmented Generation architecture in Azure, Rex transforms scattered reference documents into a searchable resource. Users can quickly find the most relevant information through meaning-based matches rather than keyword lookups.
“Rex doesn’t just find references. It explains why each one fits your specific prospect situation.”
Tomi Malmström, Senior Partner, Nordic Healthcare Group
The system works through Teams chat and a lightweight web app in natural language. A state-of-the-art AI language model identifies the most relevant references with explanations, all linked to accessible source material for easy validation and full context.
Reference searches now take minutes, not days
Nordic Healthcare Group’s sales team started using Rex in August 2025. Now consultants can search for references instantly instead of crowd sourcing through Teams channels.
“OstraconAI built something our sales team actually wants to use. We went from days of waiting to getting relevant references in minutes.”
“Our sales velocity increased because we’re not stalling deals while hunting for case studies.”
Tomi Malmström, Senior Partner, Nordic Healthcare Group
