Olo-apteekki is a fast-growing Finnish online pharmacy with continuous, high-volume campaign marketing. Every campaign requires banners and animations across multiple formats and channels.
“We wanted to get time-consuming visual production off our plates so we could focus on growth.”
Mari Savolainen, Head of Marketing, Olo-apteekki
Manual visual production was the bottleneck
Previously Olo’s digital marketing specialist was building visuals using Canva and Adobe. The work involved downloading product images from the PIM system, removing backgrounds, placing images on templates, adding copy, and animating versions for social media. Each format variant was exported one at a time. A single comprehensive campaign set took on average 20 to 30 minutes to produce.
For running dozens of campaigns per month, that math stops working fast. The team needed a system that could scale with their growth.
“It’s a relief that we don’t have to search through the systems for product images anymore, or produce each visual variant separately.”
Mari Savolainen, Head of Marketing, Olo-apteekki
A custom app replaced the entire previous workflow
After testing several approaches, OstraconAI built a custom web app that handles the full production process. The solution skips generative image creation entirely: it uses real product images with AI handling only the layout decisions.
The app allows users to upload product images, enter campaign copy, and select banner sizes. One click generates all required formats. Every variant appears side by side for review, and adjustments apply across all formats simultaneously. A second click produces animations in all required sizes at once. Production time dropped from 20-30 minutes to near-instant.
“The UI is miles better than Canva for this kind of work. Anyone on our team can use it.”
Mari Savolainen, Head of Marketing, Olo-apteekki
The whole team now runs on AI tools
Alongside the app build, OstraconAI ran hands-on training with the commercial team on using Claude. Within days, team members had set up Claude Projects for their daily tasks, and hit their usage limits within the first week.
“Everyone got really excited. Today at the office, everyone is working with AI in someway.”
Aleksi Routama, CEO, Olo-apteekki
“I think we’re only at the beginning of what’s possible here.”
Mari Savolainen, Head of Marketing, Olo-apteekki
By investing in tools built for their exact workflow rather than adapting generic software, Olo-apteekki has freed up meaningful time and capacity. That decision is already paying off as they move into more complex AI-powered projects.
